What they Don't Teach You At Harvard

The book "What They Don't Teach You at Harvard Business School" by Mark McCormack. Published in 1984, this book offers practical advice on business and success, often focusing on insights and skills that go beyond formal education. Here is a detailed summary of the key concepts from "What They Don't Teach You at Harvard Business School" by Mark McCormack:

1. The Importance of People Skills:

McCormack emphasizes the significance of people skills in business success. Building and maintaining relationships, effective communication, and understanding human behavior are essential aspects of achieving professional goals.

2. Street Smarts vs. Book Smarts:

The book discusses the distinction between academic knowledge and practical, street-smart wisdom. McCormack argues that real-world success often requires a combination of both, with an emphasis on the ability to navigate and understand the dynamics of everyday business situations.

3. Negotiation Skills:

McCormack provides insights into negotiation strategies and tactics. Understanding how to negotiate effectively, whether in deals, contracts, or interpersonal interactions, is a valuable skill in the business world.

4. Time Management:

Time management is a crucial aspect of success, according to McCormack. The book offers practical advice on prioritizing tasks, making efficient use of time, and focusing on high-impact activities.

5. The Power of Perception:

McCormack explores the role of perception in business. How others perceive you and your brand can significantly impact your opportunities and success. Managing and shaping perceptions is a key element of strategic career development.

6. Goal Setting and Planning:

Setting clear goals and creating a strategic plan are discussed as essential components of achieving success. McCormack provides guidance on defining 

objectives, creating actionable plans, and staying focused on long-term aspirations.

7. Leadership and Decision-Making:

Effective leadership and decision-making are critical in business. McCormack shares insights into making sound decisions, leading teams, and navigating challenges as a leader in the corporate world.

8. Salesmanship and Persuasion:

The art of salesmanship and persuasion is explored in the book. McCormack discusses the importance of effective communication in selling ideas, products, or services, and how persuasion skills can contribute to career advancement.

9. Networking and Relationship Building:

Building a strong network and cultivating relationships are highlighted as integral to success. McCormack provides practical advice on networking strategies, relationship-building techniques, and leveraging connections for professional growth.

10. Adaptability and Flexibility:

- The business landscape is dynamic, and McCormack emphasizes the importance of adaptability. Being flexible, open to change, and willing to embrace new opportunities are qualities that contribute to long-term success.

11. Ethics and Integrity:

- McCormack stresses the significance of conducting business with ethics and integrity. Maintaining a reputation for honesty and ethical conduct is crucial for long-term success and credibility in the business world.

12. Personal Branding:

- The book touches on the concept of personal branding and how individuals can shape and manage their professional image. Building a strong personal brand contributes to career advancement and opportunities.

13. Learning from Experience:

- McCormack encourages learning from practical experiences. Real-world situations often provide valuable lessons that go beyond what can be taught in a classroom setting.

14. Balancing Work and Life:

- Achieving a balance between work and personal life is discussed as a critical aspect of overall well-being and sustained success.

"What They Don't Teach You at Harvard Business School" is a pragmatic guide that draws on McCormack's own experiences as the founder of the sports marketing company IMG. The book provides actionable insights and lessons that professionals at any stage of their career can apply to achieve success in the business world.