Exactly What To Say

Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

"The right words, delivered in the right way, can create powerful outcomes and influence others effectively."

Lessons:

Use “Magic Words”: Recognize that specific phrases and words can significantly impact conversations. Phrases like "Just imagine" or "What if" can open up possibilities and engage others.

Employ “Because”: Provide reasons for your requests or statements using the word "because." People are more likely to comply when they understand the reasoning behind your words.

Master the Power of “If”: Use conditional statements to create possibilities and frame choices positively. For example, "If you do this, you will benefit from that."

Start with “I’m Not Sure If It’s for You”: This phrase reduces resistance and makes the listener more receptive. It piques curiosity and lowers the listener’s defenses.

Utilize “How Open-Minded Are You?”: This question encourages others to consider new ideas without feeling pressured. It appeals to their desire to be seen as open-minded and reasonable.

Frame with “What Do You Know About?”: Begin conversations by asking what the listener already knows about a topic. This approach engages them and makes them more willing to listen to new information.

Leverage “How Would You Feel If?”: This phrase helps people visualize outcomes and emotions, making your point more relatable and impactful.

Ask “When Would Be a Good Time?”: This question gently prompts action and commitment without seeming pushy. It gives the listener a sense of control while moving the conversation forward.

Use “Just One More Thing”: This phrase can be used to add important points at the end of a conversation, ensuring key information is conveyed and remembered.

Incorporate “Most People”: Use social proof to influence others by referring to what most people do or think. This technique leverages the power of conformity and social norms.

These lessons from Phil M. Jones’s "Exactly What to Say" highlight the importance of strategic phrasing and language in influencing others and achieving desired outcomes in conversations.